Grocery sales inch up boosted by Dry January and Veganuary


Supermarket sales growth for the first quarter of the year inched up, driven by Dry January and Veganuary product sales.

Sales across the wider grocery market grew 0.3% for the 12 weeks ending January 26, 2020, according to the latest Kantar market share data.

Retailers saw sales boosted by spending from health-conscious consumers looking to curb the excesses of the festive period, with sales of non-alcoholic beer rising 34% and sales of meat substitutes such as soya mince and vegetarian burgers and sausages up 14% year-on-year.

Kantar said that the most popular reason for people getting involved in Veganuary this year was down to health – cited by 42% of participants, followed by environmental concerns (28%) and ethical reasons (27%).

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