Grocery sales fall in May as promotions rise

Tesco 100th anniversary price campaign

Supermarket sales slipped over the last month as grocers came up against tough annual comparisons.

Grocery spending was down 1.6% overall in the most recent four weeks, the latest Nielsen data showed. Nielsen described the fall as “significant”, but said the comparative period last year had been a “bumper” time for grocers, helped by a heatwave and the royal wedding.

This year’s anniversary celebrations by Sainsbury’s and Tesco, respectively 150 and 100 years old, contributed to a rise in promotions across the sector to account for 27% of sales.

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