High street baking chain Greggs has confirmed it will roll out food delivery nationwide towards the end of this year, as it seeks to capitalise on changing customer behaviours and successful trials in 2019.
The food-to-go retailer’s boss Roger Whiteside said he had been “pleasantly surprised at the extent of the demand for people” who want Greggs’ food to be delivered following trials in seven UK cities last year.
He said Greggs had trialled delivery with Deliveroo, Just Eat and Uber Eats, and said it would make a decision on which of the three food delivery apps it would choose to partner with later this year.
“In search of more market share we began to experiment with Uber, Deliveroo and Just Eat, and we’ve been pleasantly surprised to the extent of the demand for people who want it to be delivered.
“We’re going to roll out delivery, we just have to decide who with. That announcement is yet to be made, but that’s why we’ve been experimenting with the different choices that are available out there.”
Please sign in now if you have a subscription or are already registered with us.
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.