Food-to-go giant Greggs has teamed up with grocer Sainsbury’s for the first time to open a new store on a petrol forecourt.
The concession will be the first of its kind in a Sainsbury’s petrol station, with the new Greggs store opening at the grocer’s Biggleswade petrol station in Bedfordshire.
The shop, open from 6am to 9pm every day, will see the two retail giants share space on the forecourt, enabling customers stopping to refuel to buy from Greggs’ full range as well as from Sainsbury’s convenience offering.
The retailers said they expected to open further such concession partnerships throughout the UK later this year.
Tony Rowson, property director at Greggs, said: “Our opening at Biggleswade will be our first with Sainsbury’s as we expand and diversify our retail estate as part of our ambitious property strategy.
“The opening will allow us to provide Greggs favourites to even more customers in a format that complements Sainsbury’s existing petrol station offer.”
Rhian Bartlett, food commercial director at Sainsbury’s, said: “We’ve launched this new concept as part of our ongoing plan to transform our takeaway food offer with top brands – bringing even more innovative and delicious food and drink to our customers.
“This is the first time we’ve worked with Greggs and we’re delighted to be partnering with one of the UK’s favourites for freshly prepared food on the go.”
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