Greggs adds evening meals and multichannel to the menu

Greggs boss Roger Whiteside

Food retailer Greggs has served up a fresh business model in recent years.

Repositioning itself from being a traditional bakery chain selling sliced loaves and apple turnovers to a food-on-the go specialist proved the vital ingredient to impressive growth.

This week’s half-year results showed a rise in underlying profits from £25.7m to £40.6m on sales up almost 15% to £546m.

Greggs’ resonance with contemporary consumers is down not just to a reassessment of what it sells but, crucially, when it sells and, increasingly, how it sells.

The shift has been overseen by chief executive Roger Whiteside who, since joining in 2013, has turned a business that once looked as if it could be going stale into one that consistently whets shoppers’ appetites.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.