The list of retailers and brands joining forces with the big four supermarkets has only grown in the eight months since the pandemic struck, with the likes of Deliveroo and Uber Eats, in particular, leveraging the growth in online.
Although a trend that was coming to the fore at the back end of last year, the growth of partnerships between food delivery apps and the big four grocers has been hugely accelerated by the pandemic.
However, while the rise in online demand has been front and centre of many partnerships, the last year or so has seen grocers also looking to strike more traditional shop-in-shop partnerships as retailers across categories look to capitalise on growing supermarket footfall figures.
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