Fresh & Easy has expanded its range of gluten-free products in response to customer feedback.
The grocer – owned by Tesco – will introduce branded items such as Soafella baking mixes and Glutino snacks.
Fresh & Easy’s customer service team said gluten-free is the top dietary request from customers. It currently offers hundreds of products made without gluten-containing ingredients and plans to grow the range.
The grocer has also put together a list of all the products made without gluten-ingredients to be found at its Kitchen Table, and on its website. It will also sample some of the new products on its Kitchen Table in the coming months.