Fortnum & Mason has delivered what it called an “excellent” set of Christmas results, with all sales channels experiencing growth.
For the five weeks to December 29, the luxury retailer reported 15% total sales growth and a 13% uptick in like for like sales across the entire business.
The retailer said that sales across its four bricks and mortar sites grew 13%, while online sales for the period surged 22% to make up 39% of Fortnum’s total sales mix.
The retailer saw strong demand for its Christmas hampers, which saw a 24% sales surge over the period. Biscuits, mince pies and Christmas puddings also performed strongly.
Champagne sales spiked 10%, while sales at Fortnum’s restaurants grew 15% total and 8% on a like for like basis.
Fortnum’s said that 84% of total sales at its flagship Piccadilly store for the month of December were to domestic customers, which it said demonstrates “customers continue to thoroughly enjoy the unique Fortnum’s experience”.
Boss Ewan Venters said: “I am very pleased that our excellent Christmas trading results support that dedication and we shall keep striving to preserve and evolve the unique experience of shopping with Fortnum & Mason and that we have seen that growth both instore and online.
“The Fortnum’s commitment to supporting the best of British suppliers and new, local businesses, combined with the inherent trust and affection that our brand inspires, brings an ever-growing number of new and returning customers through our doors and online.”
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