First look: Sainsbury’s opens doors to new format Fresh Food Market

Cafe at Sainsbury's, Hempstead Valley

Sainsbury’s has unveiled its first ’Fresh Food Market’ as part of plans to “put food back at the heart of the business”.

The format, launched at Sainsbury’s store at Hempstead Valley, Kent, features ”a market-style presentation of fresh fruit and vegetables, new signage and a focus on seasonality and proud British heritage”.

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