‘Deliveroo IPO will be a bet on retail’s future direction’

Deliveroo 1

“Shall we get something from Deliveroo tonight?” It’s a familiar conversation on thousands of sofas as locked-down consumers seek treats, convenience and a break from monotony.

It is testament to Deliveroo that in less than 10 years it has built such a recognisable brand – a brand that blurs the lines between retailer, restaurant and service provider.

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