Data: Shopper demand for Easter weekend groceries outstrips supply

Frozen food ailse

As the coronavirus lockdown continues into its fourth week, there are signs that shopper demand and retailer supply is beginning to stabilise. Many retailers have now relaxed their item limits for customers shopping online and in-store.

However, data from Edge by Ascential shows there remain spikes in demand and resulting unavailability in certain categories, as well as significant variation between how each retailer is faring.

With sunshine forecast over the Easter weekend, frozen barbecue meats and tinned goods saw a spike in demand and there was a peak in unavailable products across these categories.

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