Data: Safeway still resonates with two-thirds of shoppers

Safeway is reportedly preparing for a float (Credit: Elvert Barnes, Creative Commons)

The Safeway brand is still recognisable to two-thirds of shoppers despite disappearing from high streets more than a decade ago, new data suggests.

According to an ICM poll conducted exclusively for Retail Week, 66% of UK consumers said they were aware of the Safeway name.


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