Data: Online grocery sales boosted as fuel shortages drag Christmas spend forward

Online Christmas shopping

Fuel shortages across the UK saw shoppers order food online as the ongoing supply chain pressures dragged consumer Christmas spending forward.

The latest grocery market share data for the 12 weeks to October 3, 2021, found that queues outside petrol stations up and down the UK provided a boost to grocery ecommerce, as shoppers stayed off the roads and had groceries delivered to their doors. 

Online sales in the period jumped to 12.4%, up from 12.2% in September, after months of sustained decline. 

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