After a year of extraordinary sales growth driven by the pandemic over 2020, new data shows that grocers are going to face strong comparables as the market annualises.
As expected, growth has already begun to slow compared with the stratospheric spikes experienced this time last year. And comparisons are only going to become stiffer as the year progresses and the UK economy hopefully begins to reopen.
All grocers reported sales growth year on year during the 12 weeks to March 21, according to the latest market share figures from Kantar.
Tesco solidified its position as the UK’s biggest grocer during the period, finishing with 27.1% of overall market share, while Morrisons enjoyed the biggest proportion of sales growth of the big four, up 8.7% for the period.
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