From the rise of online to a flight to value, new data produced by McKinsey shows the effect of the coronavirus crisis on the European grocery market.
Much like in the UK over the past year, the coronavirus pandemic has had a profound impact on the continental European grocery market as well.
With unprecedented closures of restaurants and bars across much of the continent, European food retailers have experienced huge upticks in sales as a result. However, they too have had to grapple with many of the same cost increases as their British counterparts.
A new report published today by McKinsey and EuroCommerce highlights a number of key trends that have emerged from the European grocery market over the past 12 months.
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