Data: How Covid-19 has reshaped the European grocery market


From the rise of online to a flight to value, new data produced by McKinsey shows the effect of the coronavirus crisis on the European grocery market.

Much like in the UK over the past year, the coronavirus pandemic has had a profound impact on the continental European grocery market as well. 

With unprecedented closures of restaurants and bars across much of the continent, European food retailers have experienced huge upticks in sales as a result. However, they too have had to grapple with many of the same cost increases as their British counterparts. 

A new report published today by McKinsey and EuroCommerce highlights a number of key trends that have emerged from the European grocery market over the past 12 months. 

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.