Data: Grocery sales fall in October as Kantar predicts big shop is here to stay

man shopping in supermarket with phone

Grocery sales slid in the month of October and supermarket visits remained lower than pre-pandemic levels as Kantar predicted that the coronavirus-fuelled big shop is here to stay.

Take-home grocery sales fell 1.9% in the 12 weeks to October 31, 2021, although the overall figure is still 7.8% higher than pre-pandemic levels, according to the latest market share figures from Kantar. 

The data found that households visited the supermarket 15.7 times in October on average – a slight increase from the 15.3 trips seen during the same period in 2020, but representing 40 million fewer trips per month than in 2019.

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