Grocery sales slid in the month of October and supermarket visits remained lower than pre-pandemic levels as Kantar predicted that the coronavirus-fuelled big shop is here to stay.
Take-home grocery sales fell 1.9% in the 12 weeks to October 31, 2021, although the overall figure is still 7.8% higher than pre-pandemic levels, according to the latest market share figures from Kantar.
The data found that households visited the supermarket 15.7 times in October on average – a slight increase from the 15.3 trips seen during the same period in 2020, but representing 40 million fewer trips per month than in 2019.
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