Data: Grocery sales fall as inflation jumps to highest level in over a year

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Grocery sales in the past month slumped as food inflation jumped to its highest level since last summer and the average cost of Christmas dinner surged.

Take-home grocery sales fell 3.8% in the 12 weeks to November 28, 2021, as the sector continued to annualise strong comparables from last year and the UK’s second national coronavirus lockdown, according to the latest Kantar grocery market share data. 

While the figures have fallen year on year, Kantar said grocery sales were 7% higher for the same period in 2019.

Head of retail and consumer insight Fraser McKevitt said: “Grocery sales are now being compared against November 2020 when we had tighter restrictions across Scotland and Wales and the second lockdown in England. Circumstances are very different this year.”

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