Grocers enjoyed a bumper festive season despite fears that surging coronavirus cases would dampen the Christmas season, with premium own-label sales breaking records.
Take-home grocery sales hit £31.7bn for the 12 weeks to December 26, 2021 and £11.7bn in the month of December, as customers seized on the chance to enjoy Christmas with friends and family, according to the latest Kantar grocery sales data.
While overall sales for the period were down 3% compared to record figures in 2020, Kantar said sales were up 8% on pre-pandemic spending levels.
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