Data: Aldi wins back market share as customers return to supermarkets

Aldi Wales

Discounter Aldi has seen its grocery market share grow for the first time in the last year, as many customers who had been buying food online returned to supermarkets in April.

As the UK’s vaccination programme continues to advance and in a month where non-essential retail reopened alongside pubs and restaurants with some restrictions, customer visits to supermarkets jumped by 4% in April, according to the latest Kantar supermarket data. 

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