Customers turn to ‘visually imperfect’ groceries as inflation hits new record

man shopping in supermarket with phone

Customers have turned to buying misshapen fruit and vegetables and supermarket own-label as food inflation hits a new record.

With grocery inflation hitting 13.9% in the 12 weeks to October 2, 2022 – a new record not hit even during the global financial crisis in 2008 – customers have turned to cheaper alternatives of their usual diets to battle the cost-of-living crisis. 

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