Cost of living shapes grocery shopping habits as sales fall

Grocery basket

The soaring cost of living is increasingly affecting food shoppers’ spending habits as punishing inflation replaces the pandemic at the front of consumers’ minds.

Grocery sales fell 6.3% over the 12 weeks to March 20, the latest data from market monitor Kantar showed. They were up 0.7% on a two-year basis but, as grocery price inflation reached 5.2% – the highest in a decade – shoppers turned to own-brand lines in search of savings.

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