The soaring cost of living is increasingly affecting food shoppers’ spending habits as punishing inflation replaces the pandemic at the front of consumers’ minds.
Grocery sales fell 6.3% over the 12 weeks to March 20, the latest data from market monitor Kantar showed. They were up 0.7% on a two-year basis but, as grocery price inflation reached 5.2% – the highest in a decade – shoppers turned to own-brand lines in search of savings.
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