Coronavirus stockpiling sees grocery sales rocket beyond Christmas spend

Sainsbury s Nine Elms Trolley self checkout

Supermarket sales growth for March was the biggest on record as nervous consumers stockpiled groceries as the UK went into lockdown to contain coronavirus pandemic.

Sales across the wider grocery market grew by 20.6% year on year in March, the biggest increase on record according to the latest data from Kantar. During the period customers spent more than £10.8bn on groceries, which was more than is spent at Christmas.

Over the last 12 weeks, supermarket sales grew at the fastest rate in more than a decade, up 7.6%.

The explosion in sales was driven by people shopping more frequently and buying slightly more, with the average UK household spending an extra £62.92 at the supermarket over the last four weeks.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Three free articles a month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.