Competition watchdog launches review into supermarket pricing

Man browsing in Iceland Supermarket

The Competition and Markets Authority (CMA) is launching a review into supermarket pricing to ensure that retailers are sticking to rules that help shoppers accurately compare products.

The CMA said it had started to review unit pricing, which shows how much a particular product costs by weight or volume, following concerns from consumers. 

The announcement came after grocery price inflation hit a record 16.7% in January, according to data from Kantar.

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