Co-op price matches vegan and meat products as part of new climate strategy

jo whitfield

The Co-op has price matched all of its plant-based Gro products with their meat equivalents as part of a new ten-point climate change blueprint to be carbon neutral by 2040.

The convenience retailer will invest £1.7m to reduce prices of 29 fresh, chilled and ambient vegan products in a bid to give customers cheaper ‘flexitarian’ choices which are better for the planet. 

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