The Co-op has launched a quick commerce partnership trial with Uber Direct, the delivery company’s white-label solution.

Co-op bag full of groceries on kitchen floor

The Co-op has launched a trial with Uber Direct

The new tie-up will allow Co-op members and customers to order groceries from the c-store’s website through its app via the Uber Eats delivery network.

The trial will initially be available from 50 Co-op stores, but the retailer said it has ambitions to offer customers access to its online shop from around 1,000 stores by the end of 2024.

The retailer said its ambition is to grow and accelerate its share of the quick commerce market to more than 30%, which will sit alongside its partnerships with Uber Eats.

Chris Conway, Co-op’s ecommerce director, said: “We have ambitious goals for the continued growth of our ecommerce business, and know that our member-owners and customers value the ease and convenience of quick and convenient online home delivery.

“Innovation and effective partnerships are a fundamental part of our approach as we grow the reach of both our own online shop, and our work with strategic partners, offering our member-owners and customers in more communities an extensive range of groceries on demand from Co-op’s stores locally.”

Caroline Varga, head of Uber Direct, said: “We’re proud to work with Co-op to build on its relationship with Uber and support its work to grow its online delivery service to its member-owners and customers.

“Our shared focus on speed, reliability and convenience supports Co-op’s growth ambitions to offer food and drink on demand from more of its stores via Co-op’s own website or app.”

Co-op customers can also access the brand’s products online through Amazon, Deliveroo, Just Eat, Uber Eats and autonomously from Starship Technologies.