The Co-op said more than 27 million potential customers could now access 600 of its grocery and household items via the food-delivery app, making the convenience store retailer “the most widely available supermarket” on Deliveroo. 

The partnership between the Co-op and Deliveroo was launched in 2019 and has accelerated rapidly. The retailer said that the service was most popular in big urban centres such as London, Manchester, Leeds and Brighton. 

The retailer noted changing customer behaviours due to the lockdown and ongoing coronavirus crisis, and said that customers were now “placing larger orders” via the app and were also “ordering more frequently” than previously.