Central England Co-op ‘outperforms’ grocery sector as sales rise

The East Of England Co-op accidentally offered customers a 20% discount across its store estate, costing it £43,000 in revenue.

Central England Co-op registered an increase in sales during the crucial Christmas trading period.

The co-operative food retailer – independent from the Co-op Group – recorded a 3.5% increase in sales during the three weeks to January 4.

The grocer outperformed many of its rivals and “the market as a whole” as sales of party food, fresh produce and protein ranges boosted figures.

The retail cooperative group has 240 food stores across 16 counties.

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