French supermarket giant Carrefour has completed the acquisition of a start-up that delivers lunches to office workers in a bid to expand its grocery ecommerce offering.
The grocer announced today that it had completed the purchase of start-up Dejbox, which Carrefour said would bring it both “a new product segment” in ready-to-eat meals and a “new customer base” in the form of business to employees.
Founded in 2015, Dejbox is a French online canteen for employees, which currently operates in a number of cities including Paris, Lyon, Nantes and Grenoble, as well as hundreds of smaller towns.
It employs some 300 staff, including 140 food preparers and delivery personnel who are directly employed by Dejbox – which Carrefour said set it apart from its competitors, which all “rely heavily on gig-economy workers”.
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