Upmarket Northern grocer Booths has toasted “another record-breaking Christmas”, with sales growth driven by an uptick in click-and-collect orders from the retailer’s members.
For the three weeks to January 3, Booths reported a 3.8% uptick in like-for-like sales, while like-for-like sales across December jumped 4.9%. This represented a third consecutive year of record Christmas sales growth for the retailer and marked 24% growth in sales over the festive period for the brand over that three-year period.
Like-for-like sales through pre-order and click-and-collect jumped 9.5% over the period, with half of all sales in this channel being driven by Booths cardholders.
In terms of products, Booths said sales of turkeys were up 12%, cheese sales jumped 4%, and pigs in blankets were up 4.6%. Baked goods sales jumped 4.6%, while sales of mince pies were up 5.3%, and Christmas biscuits jumped 14%.
The retailer said its investment during the year in its café and hospitality experiences also reaped rewards, with like-for-like sales in the channel growing 12.3%. Food-to-go sales also jumped 9.5% during the period, driven by the launch of its hot festive baguette, festive and freshly made sausage roll.
Booths managing director Nigel Murray said: “I’m delighted to report growth-on-growth figures for a third consecutive year. Christmas at Booths is a true team effort, 365 days in the planning and preparation. I’m particularly proud of the number of unique award-winning products developed and made by Booths, with the support of wonderful artisan suppliers. The quality of our offer was the best yet and as ever, was served up with the warmest of Northern welcomes.
“Sharing an infectious love of great food and drink is at the very heart of the Booths ethos. I would like to thank every colleague, supplier and customer for their continued trust in Booths. We constantly strive to deliver the very best food and drink, and we can be extremely proud of what we have achieved this year.”
No comments yet