Big four no more: What next for UK grocery as Aldi overtakes Morrisons?

Aldi-sign_INDEX

After years of incremental growth, Aldi has finally overtaken Morrisons in UK grocery market share and ended decades of the ‘big four’. What does this seismic moment mean for grocery in the long term?

For decades, the UK grocery market has been dominated by four big players: Tesco; Sainsbury’s; Asda; and Morrisons. 

But in a watershed moment for the sector, that stranglehold on the market has been broken after Aldi’s market share overtook that of Morrisons for the first time. In the 12 weeks to September 4, Aldi sales grew 18.7%, taking its market share to 9.3%, usurping the 9.1% occupied by Morrisons. 

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.