Beyond Meat chair eyes European expansion as flexitarian trend grows

Beyond Meat

The chair of Beyond Meat has said the company is set to expand its production operations into both Europe and China, as consumer trends in food continue to move towards eating less meat.

Speaking at the NRF Big Show in New York yesterday, chair of Beyond Meat Seth Goldman said he believed sales of plant-based protein could come to represent 13% of total supermarket meat sales in the next decade and, as a result, the business was looking to expand production overseas.

“With the brand evolution and with the right products, we could see plant-based meat come to represent 13% of sales from the meat case,” he said. “It’s exciting. We’re thinking about how to scale it.

“We’re launching production in Europe and we want to see production grow in China as well. So, there are global opportunities for growth there as well.”

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • 3 free articles a month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.