‘Avocados at dawn as M&S and Waitrose prepare for clash after Ocado switchover’

George MacDonald

In just over a week’s time, a venture that Marks & Spencer hopes will be transformational goes live – its tie-up with online grocer Ocado, bringing its food range online for the first time.

When M&S used that label to describe the £750m investment, nobody knew that it would make its debut at a time when not just retail but everyday life has been transformed by the Covid-19 pandemic.

Shoppers have flocked online. Even though most retail sales still go through stores, M&S’ lack of presence in grocery etail was an Achilles heel at a food division that has been doing well overall. As the launch date for the Ocado joint venture looms, the deal takes on even greater importance than was previously envisaged.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.