Asda’s deal to sell official FIFA merchandise for next year’s World Cup is a marriage made in heaven for the grocer. And one that is likely to have rattled rivals. The partnership shows how lucrative such deals can be for the supermarkets - something they are all trying to cash in on.
Please sign in now if you have a subscription or are already registered with us.
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.