Asda revives ‘Asda Price’ campaign as part of £100m spending salvo

Asda Price 2020

Grocer Asda has bought back its ‘Asda Price’ campaign to promote a £100m investment in reducing prices on thousands of own-brand and branded products.

The supermarket chain said the campaign will mark the beginning of a new rollback event in September, lowering prices on products across food, baby and toys.

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