Asda launches new budget range and extends loyalty programme to more stores

Asda store Barry

Asda has launched a new Just Essentials budget range and extended its loyalty programme to more stores as it seeks to support customers through the cost of living crisis.

The grocer has been pushing its suppliers, under its owners the Issa brothers, to roll out a new 300 product range spanning product ranges from beans, bread, crisps and biscuits as well as non-food items.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.