Asda is slashing prices on thousands more products as it continues its commitment to value.
The supermarket is cutting prices on 1,500 family favourite products in-store and online as it aims to create “unbeatable value”.
This forms part of Asda’s Rollback price cut. Since it relaunched at the end of January, nearly 10,000 products have been reduced in price.
Price cuts can be found across multiple categories, and some products have been slashed by up to 45%. Philadelphia soft cheese has been reduced from £2.08 to £1.16, Cathedral City cheddar has been reduced by 20% from £3.48 to £2.78, and Head & Shoulders 2-in-1 dropped by 34% from £5 to £3.32.
Asda executive chair Allan Leighton said: “Last week we signalled again our absolute commitment to lowering prices for customers and today we’re further delivering on that promise.
“By rolling back prices on thousands more products, we’re making it even easier for our customers to save. Nearly 10,000 products have now been rolled back and we will continue to invest in lowering prices across the rest of the year and beyond. “
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