Asda is to launch 30-minute grocery deliveries after extending its tie-up with Just Eat.
The supermarket giant will initially offer 100 lines for sale through the rapid service from two of its stores, in Sutton and Fosse Park, Leicester.
Asda initially partnered with Just Eat last year to offer pizza deliveries. That service will also be extended to 50 stores as the grocer aligns more closely with the online food delivery company.
It comes as grocers increasingly look to speed up their last-mile delivery proposition to offer added convenience to customers.
The Co-op is piloting a similar service with Just Eat’s rival Deliveroo, while Sainsbury’s is using bicycles to deliver goods through its Chop Chop proposition.
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