Asda and Co-op partner with Unilever on refillable packaging trials

Asda Middleton 1

Both Asda and the Co-op are partnering with Unilever on a new refillable packaging trial, featuring some of the FMCG giant’s biggest brands.

In a global first for Unilever the trial in select Asda and Co-op stores will offer customers the chance to ‘return on the go’, where shoppers can pick up a pre-filled stainless-steel bottle from the shelf and return it in store once used.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.