Both Asda and the Co-op are partnering with Unilever on a new refillable packaging trial, featuring some of the FMCG giant’s biggest brands.
In a global first for Unilever the trial in select Asda and Co-op stores will offer customers the chance to ‘return on the go’, where shoppers can pick up a pre-filled stainless-steel bottle from the shelf and return it in store once used.
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