Asda is aiming to double its sales through mobile in the next six months.

More than 6% of Asda’s grocery orders are already placed on mobile and expects this figure to rise through a strong click and collect offer.

Some 40% of Asda Direct and orders collected in store by customers and the grocer said the average click and collect customer spends an extra £9.30.

Asda’s iPhone app has been downloaded by more than 500,000 people in the last six months and its new Android app has attracted 75,000 downloads in just a month. Asda has an iPad app in the pipeline.

Asda also revealed more than 10 million customers have now registered online.

The grocer said it is leveraging its connections with its parent company’s technology development division Walmartlabs.

Next Asda is to deploy in-store QR codes to enable its customers to obtain additional product information and see other customer’s reviews and ratings when they are in an Asda store. 

Asda’s chief operating officer Judith McKenna said: “Gone are the days when we could label a customer as either a traditional or a dotcom shopper. Customers don’t think in terms of channels or devices, they want to shop with ease, compare prices at the touch of a button, and pick up a product or have it delivered with the minimum of fuss. As a result, the world of retailing is being transformed at a remarkable rate and opening up exciting opportunities for retailers like ourselves.

She added: “In addition social media is changing the way that we interact with our customers. Our Facebook fans are the most engaged in retail globally, which means the conversations we are having are equivalent to word of mouth wildfire. This is beginning to make a real difference to our business, in terms of what we sell and how we sell it.”