Asda’s £5 ‘thank you’ offer that it launched two weeks ago has driven 1 million customers to its Asda Price Guarantee (APG) website.
The news comes as rival Morrisons today launches its Christmas Collector Card, giving customers the chance to save £25 off their Christmas and New Year shopping.
The promotion runs for eight weeks from October 31 until December 24. Customers need to spend £40 or more on six seprate occasions, then swap their six till receipts for a £25 voucher. This can be redeemed against a transaction of £40 or more between December 12 and December 31.
The Morrisons’ Collector Card is now in its fourth year.
Asda’s £5 offer, launched two weeks ago, has helped APG participation surge 150% over the fortnight – its highest rate ever, making it the most successful APG campaign Asda has ever launched.
Every Asda customer who spends £40 or more in store or through Asda.com in the period October 24 - November 13 and then checks their bill online at www.asda.com/priceguarantee will receive a £5 off voucher, redeemable against their next £40 shop, up to November 24.
Asda Head of Pricing Mark Kupelian said: “Over one million people in just under two weeks have had the opportunity to see how much cheaper Asda is compared to our rivals through the 10% Asda Price Guarantee.
“The promise to be 10% better value than other supermarkets is the most powerful price commitment in the industry and the additional £5 for checking that commitment online has proved to be extremely popular. We are going to be getting in touch with our millionth customer to ask them to help us celebrate.”