Analysis: Why the Lotte tie-up could prove to be lucky number 12 for Ocado

Lotte Mart, South Korea

Ocado rubber-stamped an agreement with South Korean giant Lotte Shopping on Tuesday. The move has been hailed by investors as a coup, given South Korea’s highly mature ecommerce market and high level of automation. Could this be 12th time lucky for Ocado?

After a gap of nearly nine months, Ocado Solutions today unveiled its 12th tie-up, this time with South Korean retail conglomerate Lotte Shopping to develop its online grocery business. 

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