Analysis: Tesco boss Ken Murphy on plans to combat a cash-strapped Christmas

Ken Murphy Tesco

As customers trade down in the face of the cost-of-living crisis, Tesco boss Ken Murphy looks ahead to what could be a uniquely challenging Christmas for grocery retail

A shift in consumer behaviour has led Tesco to double down on its focus on price – freezing the prices of approximately 1,000 products across its Everyday Low Prices

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