Analysis: Tesco boss Ken Murphy on plans to combat a cash-strapped Christmas

Ken Murphy Tesco

As customers trade down in the face of the cost-of-living crisis, Tesco boss Ken Murphy looks ahead to what could be a uniquely challenging Christmas for grocery retail

A shift in consumer behaviour has led Tesco to double down on its focus on price – freezing the prices of approximately 1,000 products across its Everyday Low Prices

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.