Analysis: Simon Roberts’ new vision for Sainsbury’s future

Simon Roberts CEO Sainsburys

Four months into his new role as Sainsbury’s chief executive, Simon Roberts has unveiled his strategic vision for the grocer and its stable of brands.

After a rocky first half, when Sainsbury’s posted a pre-tax loss of £137m as it shouldered more than £438m worth of Covid-related costs, Roberts has set out the longer-term direction of the retailer including the potential loss of thousands of jobs.

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