Analysis: Is Lidl starting to close the gap on Aldi in the discounter battle?

Aldi and Lidl

Over the last 12 months, momentum has shifted away from Aldi towards Lidl in the battle of the discounters. Retail Week looks at what Lidl has done to close the gap on its rival.

While 2020 will go down in history as one of the toughest years for retail in living memory, it could also be remembered as the time that Lidl stepped out from the shadows of fellow discounter Aldi in the fiercely competitive UK grocery market.

Grocery as a whole enjoyed a record year in 2020 as lockdowns and tiered restrictions designed to halt the spread of the coronavirus shuttered restaurants and pubs and forced all but essential retailers to close. 

Yet, while all food retailers saw sales growth during the year, only two grocers saw their overall market share fall: Asda and Aldi. Between January 26, 2020, and the most recent Kantar update up to December 27, Aldi’s market share slipped 0.5 percentage points from 7.9% to 7.4%.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

During December, registered users can access 24 free articles in our advent calendar - find it here or on the homepage.

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.