Analysis: Are subscription businesses the big coronavirus winner?

GlossyBox   The Hut Group

As recipe box business Gousto secures £33m in new funding following a coronavirus-prompted sales boost, Retail Week looks into whether all parts of the subscription market have benefited and whether it will leave a lasting impact on how consumer buy goods

The number of subscription box services, from food to beauty to crafts, has been steadily growing over the last few years, but before coronavirus hit, some were questioning the longevity of the business model.

In February, Birchbox – one of the trailblazers of subscription beauty boxes – revealed it was laying off 25% of its staff globally.

However, with more people stuck indoors during the coronavirus lockdown, the appetite for new ways to get groceries, skincare products, crafting materials and more has risen and these businesses are seeing a boom.


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