Analysis: Are Amazon and Tesco checkout-free stores the future or a fad?


As Tesco and Aldi follow Amazon in opening cashierless stores, it’s clear that grocers are convinced they have a part to play. But do consumers feel the same?

When Amazon opened its first Just Walk Out Fresh store in West London earlier in the year, the queues ran out of the door all day, despite the pandemic then being at one of its worst stages. 

While many of the customers were there for the novelty factor, there’s clearly some customer demand for it.  

Since the first Fresh store opened in the UK in March, Amazon has opened a further six Just Walk Out convenience stores around London. 

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