Amazon throws down gauntlet to supermarkets by launching free grocery deliveries

Amazon Fresh

Amazon has launched free grocery deliveries for its Prime members in a move that could land a major blow to its supermarket rivals.

The US etail titan has started offering free home deliveries on all Amazon Fresh orders over £40 for customers who agree to receive their groceries within a two-hour window.

Shoppers who want to specify a one-hour time slot will be charged £3.99.

All orders under £40 will also be charged a £3.99 delivery fee for two-hour delivery and £6.99 for a one-hour slot.    

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