Amazon and Morrisons will expand their partnership to Amazon Prime Now members in cities across the UK.
‘Morrisons at Amazon’ is currently available to Prime Now members in London and parts of the home counties, Manchester, Birmingham and Leeds.
The service will be rolled out to cities including Glasgow, Newcastle, Liverpool, Sheffield and Portsmouth in 2019 and will expand further in the coming years.
The expansion will see Morrisons becoming a retailer on Amazon’s Prime Now website and app, and selling directly to customers. Morrisons will continue as a wholesaler for all of Amazon’s other UK grocery offers.
Amazon UK country manager Doug Gurr said: “We are committed to growing our grocery business so that we can continue to deliver what we know our customers will always care about – low prices, vast selection and fast delivery – and our relationship with Morrisons is an important part of that long-term growth.
“With the Morrisons store on Prime Now, many Prime members can do their full weekly grocery shop online through Prime Now with ultra-fast same-day delivery.”
Morrisons chief executive David Potts said: “Morrisons’ conveniently located local supermarkets and Amazon’s very popular website and customer offer are an ideal combination, offering ultra-fast same-day grocery home delivery for customers in and around cities across Britain.
“Amazon has been a valued partner of Morrisons for over three years and we are pleased to be expanding our relationship together. Continuing to partner with the best digital operators such as Amazon is a significant, capital-light growth opportunity for Morrisons.”