Aldi has vowed to slash prices further in 2024, after reporting a record Christmas trading period.
The discounter reported sales of more than £1.5bn for the “first time” in the run-up to Christmas and said more households than ever before shopped with it over the period.
Sales increased 8% in the four weeks to December 24, compared with the same period in 2022, as cash-conscious consumers switched from full-price supermarkets in search of lower prices.
Aldi said its Specially Selected wagyu rib joint featured as a centrepiece on more tables than ever at Christmas, while sales of its gammon joints were up 25%.
Customers bought 42 million pigs-in-blankets in the run-up to Christmas day.
Looking ahead to 2024, Aldi UK and Ireland chief executive Giles Hurley pledged to slash prices even further in the new year.
He said: “We’re really grateful that so many customers chose Aldi for their main Christmas shop this year.
“As the UK’s cheapest supermarket, we were able to help customers enjoy the Christmas they deserve and provide them with high-quality products at the most affordable prices. I’m immensely proud of our amazing colleagues who, once again, went above and beyond to deliver a wonderful Christmas for our customers.
“As we look ahead to 2024, our promise to customers is that they will always make significant savings on every shop with Aldi because we have the lowest grocery prices in Britain.”
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