Aldi is to extend its click-and-collect trial to more than 200 additional stores before Christmas as it ramps up its online proposition.
The discounter first launched the pilot from a single store in the Midlands back in September, before rolling out the trial to a total of 18 stores last month.
It will now offer a click-and-collect service in more than 200 additional stores ahead of the crucial festive trading period, after the service proved “hugely popular” with its customers.
Aldi’s move marks an aggressive bid to grab market share from its grocery rivals at a time when an increasing number of shoppers are buying online during the coronavirus pandemic.
The discounter started selling its range of wines online back in 2016 and later added its general merchandise special buys to its ecommerce platform.
During the pandemic, it started selling a select number of grocery products through Deliveroo, before trialling its own click-and-collect service.
Shoppers can choose from Aldi’s full range of grocery items online, drive to their local store and have their orders brought to their cars contact-free by a member of staff.
Aldi UK boss Giles Hurley said: “We know that more and more people want to buy high-quality food at unbeatable Aldi prices – particularly at the moment – and this trial has been hugely popular so far.
“By extending it to hundreds of new stores, we’re making Aldi accessible to thousands of shoppers who might never have visited one of our stores before.”
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